Have you heard of the knowing-doing gap?
We’ve all been there! We know exactly what needs to be done – whether it’s starting that big project, reaching out to a potential client, or making time for self-care – but somehow, we just don’t do it. We tell ourselves we’ll start tomorrow, next week, or once things “settle down,” but deep down, we know that’s not true.
This frustrating phenomenon is called the knowing-doing gap, and it affects us all. The good news? Understanding why it happens and how to overcome it can help you close the gap, take action, and achieve your goals. Here’s how.
Why Do We Struggle to Act?
Fear of Failure (or Success)
One of the biggest obstacles to action is fear.
Fear of failure can paralyse you—what if you try but fall flat on your face? Surprisingly, fear of success can have the same effect. What if you succeed and can’t handle the pressure or expectations that follow?
Both fears can keep you stuck, even when you know exactly what needs to happen.
Overwhelm and Procrastination
Sometimes, the task ahead feels so big or complex that you don’t know where to start. This sense of overwhelm can lead to procrastination, as you distract yourself with smaller, less meaningful tasks to avoid the discomfort of tackling the real issue. Ironically, this only adds to your stress, making it even harder to begin.
Lack of Clarity or Prioritisation
Knowing you need to do something isn’t the same as knowing how or when to do it.
Without clear steps or priorities, even the most motivated person can feel lost. If everything feels equally urgent – or equally optional – it’s easy to default to inaction.
Habits and Mindset Blocks
Our habits and mental programming play a huge role in shaping our behaviour. If you’ve developed a habit of delaying decisions or doubting your abilities, this will naturally keep you in the “knowing” phase without moving to the “doing.” Over time, this creates a self-reinforcing loop: you don’t take action, feel guilty, and then use that guilt as further proof you’re not capable.
So, How Do You Close the Knowing-Doing Gap?
The key to bridging the knowing-doing gap isn’t just about motivation; it’s about creating systems and support structures that make action inevitable. Here are some practical steps:
Break It Down
When a task feels too big, break it into smaller, more manageable steps.
For example, instead of saying, “I need to launch my business,” focus on actionable tasks like “research three website platforms” or “write a 300-word About page.” By simplifying the process, you eliminate overwhelm and create momentum.
Identify and Challenge Your Fears
Take some time to reflect on what’s holding you back. Is it fear of judgment? Fear of failure?
Once you identify the root cause, challenge it. For instance, remind yourself that failure is a natural part of growth and that avoiding action is often more painful than trying and stumbling.
Set Deadlines (and Stick to Them)
A clear deadline creates urgency. Without one, it’s easy to keep postponing action indefinitely. Be realistic but firm – commit to a specific date and treat it as non-negotiable.
If you’re prone to letting deadlines slip, share them with someone else who can hold you accountable.
Embrace Imperfection
Perfectionism is a common barrier to action. If you wait until conditions are perfect or until you feel “ready,” you’ll never start.
Accept that your first attempt doesn’t need to be flawless; it just needs to exist. Progress is better than perfection every single time.
Find Accountability
One of the most powerful ways to close the knowing-doing gap is to find someone who will hold you to your commitments. This could be a trusted friend, a colleague, or – better yet – a business coach. A coach not only provides accountability but also helps you navigate challenges, refine your goals, and maintain focus.
Why a Business Coach Can Make All the Difference
When you’re stuck in the knowing-doing gap, it’s hard to see your own blind spots. You might think you need more time or resources when what you actually need is a shift in perspective or support in building new habits. This is where a business coach comes in.
A coach helps you:
Clarify Your Goals: Instead of vague intentions, you’ll develop clear, actionable plans.
Overcome Mental Blocks: From fear to self-doubt, a coach can help you recognise and overcome the barriers holding you back.
Stay Accountable: Regular check-ins mean you can’t just make excuses and hope no one notices.
Celebrate Progress: A coach helps you track and celebrate your wins, boosting your confidence and motivation to keep going.
Most importantly, a coach provides the external perspective and encouragement you need to turn knowledge into action.
By working with someone who believes in your potential (even when you don’t), you can finally break free from inertia and start moving towards your goals.
Start Today
The knowing-doing gap isn’t a reflection of your ability or potential – it’s simply a sign that you need the right tools and support to move forward.
By breaking tasks into smaller steps, challenging your fears, and finding someone to hold you accountable, you can take action and achieve what you’ve been putting off.
If you’re ready to stop spinning your wheels and start making real progress, I’d love to help. As a business coach, I work with individuals just like you who are ready to close the gap and take control of their success. Let’s have a conversation and turn your knowledge into action.
Are you ready to start doing? Let’s talk.
